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Personalisation at Scale

Personalisation at Scale

Personalisation at Scale Harnessing modern technology to create a good old-fashioned customer experience Let's talk Aldi recently stirred up controversy with their attack on loyalty programs and the cost they incur on the average Australian’s pocket. In fact,...
Is customer segmentation dead?

Is customer segmentation dead?

Five years ago, at Sydney’s ‘CMO+CIO Leadership Symposium’, the CEO of IBM, Ginni Rometty, announced the death of customer segmentation. The shift is to go from the segment to the individual. [Advanced analytics] spells the death of the ‘average’ customer. Ms....