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Personalisation at Scale

Personalisation at Scale

Personalisation at Scale Harnessing modern technology to create a good old-fashioned customer experience Let's talk Aldi recently stirred up controversy with their attack on loyalty programs and the cost they incur on the average Australian’s pocket. In fact,...
Explaining Machine Learning models

Explaining Machine Learning models

Explaining Machine Learning models Let's talk The following is a predicted* conversation between a Data Analyst and a Customer Retention Manager: Data Analyst: I have this great model, which can predict customer churn with really high accuracy!! Yayyy Customer...