Retailers use Point of Sale (POS) docket-line data in combination with membership data for customer segmentation, to support campaigns and to measure the health of their loyalty and rewards programs.
For retailers, rewards programs provide a way to better know and understand their customers and their purchasing behaviour, drive customer retention and lifetime customer value across different customer segments.
Everyday millions of customers shop with our client resulting in very high volumes of data. An abundant, very complex set of metrics combined with massive volume of data and a fast changing rewards program environment means that only certain solutions will be able to meet the challenge to provide daily dashboards to the executive and loyalty teams.
How we helped
For our customer, we developed a solution with an initial focus on loyalty ‘earn-rate’ analytics, which indicates the rate of the loyalty program credits per dollar spent in-store
The solution provides a self-service tool enabling the business to analyse post- and in-flight performance of marketing campaigns, provides segment counts, insights to support planning and support strategy of future campaigns and provides a capability to perform deep-dive analysis beyond the headline campaign performance metrics.
Utilising a small team of experienced consultants, we designed and delivered a complex yet robust analytics reporting platform to allow the client to quickly prototype new solutions for business initiatives and document analysis and requirements.
The solution built has also enabled the business to perform self-service analysis all the way to a store, individual campaign and product levels.
Contact us to find out how we can help your business do more with data.