Retail Analytics - Maximising Margin with Customer Insight
The retail industry is intensely competitive and operates on the tightest of margins. Even small improvements can have a significant impact on the bottom line. We leverage the power of data and analytics to uncover insights and opportunities that make a real difference.
Loyalty programmes, preference for cashless transactions, rich digital shopping experiences, and digital advertising have all contributed significantly to the abundance of data available to retailers to improve their customer experiences, operational performance, and profitability.
We collect data from every customer touch point and find clarity in the total customer experience.
We can provide a 360-degree view of your customers from a broad range of social, transactional and customer data. A better understanding of customer preference, behaviour and values allows you to deepen and broaden customer engagement through personalisation of services and consistent interactions.
With leading machine learning techniques and high performance analytics, we can process retail point-of-sale transactional data with the highest level of sophistication.
Blending data across retail departments reveals rich consumer preference and universal business insights relating to individual SKUs and promotional activities.
We can make these insights readily available on easy-to-use dashboards, as well as mobile devices to empower store managers and staff with timely and actionable information.
We have extensive experience designing, building, analysing and reporting on retail data to optimise business performance.
Through best practice data integration, we blend all forms of data – both structured and unstructured – from traditional data warehouses, Big Data platforms, and internal and external sources. This enables us to identify trends across stores, products, price, customer segments and many other variables.
Retailer Analytics: Capabilities
Our Advanced Analytics team has extensive experience turning retail data into rich insights about customers, stores and baskets; enabling personalisation, demand forecasting and world-class business optimisation.