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News and insight from the Analytics8 team

Machine learning: What’s all the buzz about?

Everybody is talking about machine learning and artificial intelligence. But what does this really mean and how do you find your way through the haze of buzzwords to start finding real value? The buzz might be recent, but AI and machine learning are old news. In fact,...

Explaining Machine Learning models

The following is a predicted* conversation between a Data Analyst and a Customer Retention Manager: Data Analyst: I have this great model, which can predict customer churn with really high accuracy!! Yayyy Customer Retention Manager: Awesome, Can you please send me...

Predicting Crime in New South Wales using Machine Learning

Machine learning is like a drug. The euphoria one gets from building a model that can make predictions with an accuracy level over 90% is overwhelming. I have been working a lot on machine learning over the last two years both for work and as a hobby. My greatest...

You have the data, so why not use it?

Today I received a call from my mobile phone provider who I've been with for 10 years. I have generally been happy with my provider and, until today, had not considered moving. I didn't have any reason to. Now? I am not so sure. So what happened? Apparently, because...

Text Analysis – the good, the bad and the f#ugly

The good, bad, and the f#ugly  Sentiment Detection Do you know what people are saying about your brand? These days, it’s no longer enough to rely on manual analysis to gauge customer sentiment. Leading organisations are using natural language processing (NLP) to...

We are speaking at SQL Saturday #771

We are speaking! Congratulations to our consultant Daniil Masluk on his selection as a speaker at SQLSaturday#771 where he will be presenting on tabular data modelling.  Daniil is an expert in Power BI, Tabular Models and DAX. He is passionate about delivering great...