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Newsroom

News and insight from the Analytics8 team

Explaining Machine Learning models

Explaining Machine Learning models

The following is a predicted* conversation between a Data Analyst and a Customer Retention Manager: Data Analyst: I have this great model, which can predict customer churn with really high accuracy!! Yayyy Customer Retention Manager: Awesome, Can you please send me...

Predicting Crime in New South Wales using Machine Learning

Predicting Crime in New South Wales using Machine Learning

Machine learning is like a drug. The euphoria one gets from building a model that can make predictions with an accuracy level over 90% is overwhelming. I have been working a lot on machine learning over the last two years both for work and as a hobby. My greatest...

You have the data, so why not use it?

You have the data, so why not use it?

Today I received a call from my mobile phone provider who I've been with for 10 years. I have generally been happy with my provider and, until today, had not considered moving. I didn't have any reason to. Now? I am not so sure. So what happened? Apparently, because...

Text Analysis – the good, the bad and the f#ugly

Text Analysis – the good, the bad and the f#ugly

The good, bad, and the f#ugly  Sentiment Detection Do you know what people are saying about your brand? These days, it’s no longer enough to rely on manual analysis to gauge customer sentiment. Leading organisations are using natural language processing (NLP) to...

Financial clarity with SpendView

Financial clarity with SpendView

The importance of Spend Analytics Money matters. You can never underestimate the importance of effective money management and cost optimisation. But do you actually have clear vision of your spend? If you were asked right now, would you be able to answer all of these...

Exposing business blind spots

Exposing business blind spots

When it comes to managing your business, how do you know if you have blind spots – opportunities or risks you cannot see? And worse, what if these blind spots are costing you money without providing any real value? One highly impactful blind spot that effects many...