Banking - Creating unique insights for business customers

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One of Australia’s largest banks engaged Analytics8 to realise a simple, yet brilliant idea – using the bank’s data to help their business customers be more successful at what they do.

Starting at the design stage, Analytics8 built interface, analytics, and visualisation concepts for the service, which provides the bank’s business customers with personalised insights derived from their own merchant and bank transactions.

Using MicroStrategy’s business intelligence platform, we implemented a suite of analytics and reports that are now available to all business customers. Mining the bank’s rich data stores, the application provides business owners with reporting about their own customer spending and demographics.

The award-winning, tablet-based service not only adds value for the bank’s customers but is also a key differentiator in the highly competitive business banking market.

Contact us to see what we can do for your business.