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Advanced Analytics in Higher Education

Creating a better higher education experience for all students
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Recruit and enrol students more effectively  

Universities face many challenges when it comes to targeting and recruiting new students. It’s a fine line between attracting a strong student body and ensuring the student capacity isn’t exceeded.  

Intelligent strategies like marketing optimisation and demand forecasting can help to ensure the number of offers and enrolments are appropriately supported. But finding the right balance still requires careful juggling.  

Now there’s a better way to target and recruit new students. Analytics8 can leverage its advanced analytics capability to analyse numerous data sources including academic records, college entrance exams, and publicly available national census data to optimise your recruitment and enrolment processes.

Gain operational insights across all university faculties 

Universities collect a wealth of data across a range of sources, but accessing it from various sources can be problematic. Analytics8 provides best practice data integration by combining all data from multiple sources so that it’s simple to obtain a single view of each student.  

This results in: 

  • Removal of siloed barriers that prevent meaningful data analysis 
  • Easy identification of costs and revenues associated with each student, lecturer, subject, course, and faculty 
  • Accurate tracking of core KPIs 
  • Enhanced personalised learning at every stage from enrolment to graduation to research 

Increase student retention

While it is critical for universities to understand the drivers of student attrition, it has not always been easy to analyse student behaviours, their interaction with facilities, and engagement attributes.  

But knowing where the friction points in the student experience are is crucial.   

The right tools can now enable lecturers and tutors to identify students that may have a higher propensity to leave or encounter difficulties passing the course. The result? Increased pass rates and higher student retention.

Identify most appropriate study pathways 

Analytics8’s mobile dashboards offer valuable insights that: 

  • Enable analysis of student engagement, assessments and exam results across subjects 
  • Provide rich results about the best pathway of pre-requisite learning to support students achieve successful marks 
  • Help to identify students that are most likely to progress to postgraduate and research positions 

Discover the benefits of meaningful, actionable analytics 

Let us show you the real benefits of harnessing leading machine-learning techniques and high-performance advanced analytics

We can process a broad range of transactional data to deliver valuable information, including wi-fi and student interactions with learning resources like online learning platforms and library portals.

Information is obtained about individual students or entire cohorts, and actionable insights are accessible from a range of devices, including mobile.  

How to get started 

Our approach is built around working closely with IT and business stakeholders to identify requirements and plan custom solutions to meet your needs.  Our Advanced Analytics team draws upon a variety of analytics and BI tools to conduct a short proof-of-concept project and demonstrate the value of analytics in the university context.  

Let’s talk

Interested in knowing more about how Analytics8 can work with you to lead students to a better higher education experience? Let’s talk:

Sydney: +61 2 9299 4430

Melbourne: +61 3 8605 4880

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Suite 1, Level 5,

350 Kent Street,

Sydney, NSW, 2000

+61 2 9299 4430


Level 8,

350 Collins Street,

Melbourne, VIC, 3000

+61 3 8605 4880

Not based in Australia? Our team in the UK or the US would be happy to help.