About Us: The Analytics8 Story

Since 2002 our mission has been to provide data and analytics solutions that make our clients more successful at what they do. We work with some of Australia’s largest organisations, across multiple industries, enabling them to do new, better things with data

Our single-minded focus on business outcomes has helped make the people we’ve worked with achieve operational excellence. The achievement of game-changing results across a broad range of industries has played a vital role in our growth.

Why the ‘8’ in ‘Analytics8’?

We’re often asked why Analytics8 is called ‘Analytics8’. The ‘Analytics’ bit makes sense, but what about the ‘8’?

8 is the luckiest number in Chinese culture because 八 sounds like 發 (fa), which means “wealth”, “fortune”, and “prosper” in Chinese. Multiples of eight are even better: In the Beijing summer Olympics, the opening ceremony began at 8:08 pm on 08/08/08. Double eight is even better still, as ’88’ bears a resemblance to 囍 (shuāng xǐ), or ‘double happiness’.

In our original logo there was a reference to two eights (the 八 symbol and the 8). For us, the ‘8’ in ‘Analytics8’ signifies the desire to achieve (double) prosperity through data and analytics, for our customers, and for Analytics8 as a company.

An agnostic approach to solution design

Analytics8 stands out from any other data and analytics consultancy for its agnostic approach to solution design. We believe technology is an enabler. Our team focuses on achieving a thorough understanding of the unique problems our clients need to address, as well as the unique requirements that must form part of the solution. It is only once we envision a solution that we select the optimum technology.

As a technology-agnostic partner, we pride ourselves on providing genuine, unbiased advice based on our broad experience and deep expertise.

Talk to us about how we can do more with your data

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1800 960 909



Level 4, 350 Kent Street, Sydney, NSW, 2000

+61 2 9299 4430


Level 8, 350 Collins Street, Melbourne, VIC, 3000

+61 3 8605 4880