• Is Customer Segmentation Dead?

    Three years ago, at Sydney’s ‘CMO+CIO Leadership Symposium’, the CEO of IBM, Ginni Rometty, announced the death of customer segmentation. The shift is to go from the segment to the individual. [Advanced analytics] spells the death of the ‘average’ customer. Ms. Rometty’s core message was that we have the technology to communicate with customers on […]

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